Every great brand has a story behind it, and Palmyra is no different. It's a tale of two souls – one artistically driven, the other passionately athletic – who joined forces to create clothing that speaks volumes about their life journey.

Brittany and Chris, founders of Palmyra, have walked different paths, yet their shared spirit led them to the same destination. Brittany, with an artistic heart and an adoration for clothing design, paints the world with the strokes of her creativity. Chris, a life-long athlete with a storied career in triathlon and cycling, has always been fascinated by the performance side of clothing. For him, clothing isn't just about looking good; it's about maximizing one's potential.

2023 brought its own set of challenges. Unable to secure a sponsor deal, we faced a crossroads. Instead of waiting for the perfect opportunity, we decided to create it. It was then that the idea of Palmyra was born. Why rely on other brands when we had the vision and expertise to craft the perfect product tailored to our exact needs?

The name Palmyra holds a special place in our hearts. On one hand, it's a tribute to the majestic mountain that guards the Telluride Ski Resort, a reminder of Chris's childhood and Brittany's favorite place to train. But, it’s also an homage to the ancient city of Palmyra, rich in history and culture. Our brand seeks to intertwine these two worlds – the rugged charm of the mountains and the elegance of bygone eras.

Palmyra is more than just a clothing brand. It’s a testament to our shared journey, our love for sport and art, and our unwavering belief in chasing dreams. As we wear our designs, we don't just see clothing; we see a legacy. We invite you to be part of that legacy.